How we help companies market to affluent women

Our affluent women marketing approach

As a marketing consultancy and design agency specializing in helping companies market to affluent women living in households earning $75,000 to $200,000 per year, we offer an extensive list of services. Here's a partial list.

Consulting services

We provide highly customized consulting services to companies of all sizes, ranging from a website analysis to individual consulting on the topic of how your company can more effectively reach out to the affluent female market in its marketing and sales efforts.

Contact us to discuss how we can help your company improve its bottom line by appealing to America's most profitable consumer, reduce time to revenue during new product launches targeted to affluent women buyers, and more.

Foundational services

In designing a marketing campaign or prospecting initiative, it's wise to start by building a strong foundation. All later work will depend heavily on the quality of work done at this stage.

Marketing analysis

We'll begin by pulling together the latest research related to the mass affluent woman and her relationship with your industry segment or product line, including motivations, marketing perceptions, unmet needs and more.

Next, we'll analyze not only the content of your current marketing materials but those of your competitors, both locally and nationally, with an eye to opportunity gaps and best practices as they relate to the preferences and mindsets of affluent women.

Based on our findings, we'll craft a customized plan to fill these gaps and incorporate best practices into your new marketing campaign, website or initiative. This will provide the foundation we'll build upon for all subsequent portions of your project, and can easily provide the foundation for your company's future marketing as well.

Buyer persona development

We'll continue by developing buyer personas for your company, using our foundational findings, our own qualitative research, and an interview of your team to pull from their industry- and company-specific knowledge. All subsequent work will take into account the personas created at this stage.

To supplement our foundational findings and research, we're available to conduct short interviews with affluent female members of your current client base. In this case, we'll develop and ask targeted questions of respondents, whose individual responses will remain anonymous to encourage frankness. Information gleaned from the interviews will factor into the personas we develop for your company.

Foundational search engine optimization (SEO)

If we'll be designing or redesigning a custom website for you as part of your marketing outreach to affluent women, we'll create a solid foundation in terms of attracting the search engines to your new website for search terms (keywords) likely to be used by affluent women prospects searching for your products or services.

This includes keyword research and recommendations as well as optimized copywriting and coding. We use 100% white hat techniques during our entire SEO process to avoid penalties by the search engines, which can be expensive and time-consuming to repair—as even powerhouses Overstock.com, JCPenney, and Forbes have found to their chagrin.

(It's incredibly important to optimize your website in a way that specifically attracts affluent women customers, as the typical affluent woman buyer relies on search engines as a critical part of her buying process.)

Tactical marketing services

We also offer a full range of design and writing services, from custom web design to graphic design and copywriting, based on our in-house expertise and database of successful methods of marketing to affluent women.

Need a sales proposal that will convince affluent women business owners, a print ad campaign that will appeal to affluent boomer women, an online ad to tempt the affluent woman searching online, or a poster for your store windows? We've got you covered.

To see some of our design work, visit our portfolio on our companion website.

We have a perfect record with the BBB, with no complaints on file—ever. View our Better Business Bureau report.